We have long known that values shape the character of the organization. We experience the value of ``service`` when a flight attendant goes out of his or her way to share their enthusiasm and joy with us (Southwest Airlines, Dallas, Texas), when a company surprises us by not charging for repairing an item out of warranty (United Sailing Technologies, Waunakee, Wisconsin) or takes back on an item they don't even sell (Nordstrom, Seattle, Washington).

Organizations and schools can teach skills and technology but they can't teach courtesy, care, respect, emotional intelligence, generosity, creativity, integrity, responsibility, fairness, ethics, and enthusiasm. These are values the organization needs to discover, nourish and replenish. These and other values make for great organizations providing superior customer service and they are capable of changing on the dime.

By learning to categorize values we have opened the doors to understanding if our organizations have the right kind of values that drive us toward greatness.

Understanding both the current, espoused and desired values help us to design change strategies that will accomplish the results you want.

Virtually all values can be coded into one of seven values categories: Society, Community, Organization Cohesion, Transformation, Self-esteem, Relationship and Survival values.

Analyzing the allocation patterns and frequency determines what kind of organization and behavior we have and what kind of organization we can expect to achieve under varying circumstances.

You Will Be Able To:

  • Uncover the real versus the espoused individual and organization values
  • Bring about whole system cultural transformation
  • Develop values-based mission and vision statements
  • Create strategic plans using a balanced needs scorecard
  • Discover the organizations core business energy and leadership motivation
  • Build internal cohesion and balance through shared values and behaviors
  • Make transformations long lasting

Unique Features:

  • The most comprehensive cultural diagnostic and values assessments commercially available
  • Affordable for both small and large organizations
  • The survey instrument only takes fifteen minutes to complete
  • The survey instrument is customized to include unique values of the organization AND industry
  • The survey instrument is available on the Internet
  • Pencil and paper surveys also available for those who do not have internet access
    Costs are the same for 100, 1000 or 5000 employees when the survey is carried out on the Internet
  • The survey is available in more than ten languages and additional languages can be added at a very modest cost


  • Culture auditing
  • Exit interviewing
  • Employee selection and promotion
  • Balanced score card
  • Leadership development
  • Developing mission and vision statements
  • Comparing espoused values with values in action
  • Assist transformation and other change initiatives